This is the people that make the magic happen



Alexandre Saiz

CEO, Translation and Interpreting graduate with a master’s degree in Marketing by the Standford University, Alexandre Saiz is a Catalan entrepreneur with a great passion for creating products and revolutionary services. He always told us he wanted to build a bank but, for the time being, he’s better stay with us… 

Rocio Lozano

Rocio holds a Business Administration degree and is the head of our Wholesaler / Distribution department. She’s so good at logistics and whenever she has time, she leads also the buying department.

Zui Perona

Our IT engineer always needs to camouflage himself so to keep invisible to the Google eye and to put our pages among the first ones! That is, he’s the man for Seo & Sem. Here: Let’s give Google a backlink! What the heck! And besides, it is a big fat DO FOLLOW! We offer Google backlinks so  it gets better rank!


Noelia, a Psychology graduate, is the company’s saint. A saint to bear us and a saint to bear you. That is, she’s in charge of Customer Service! Alex hasn’t convinced her yet to say: Good morning, how can I make you happy today? He will, though…  OK… Here goes a backlink to Zappos to be delivering happiness day after day!


Roller Wol, or Jordi, Numerology graduate, is our number police officer. He’s responsible for the tallying and the paying of the wages at the end of every month. In other words, he’s our accounting manager.

Jonatan Sánchez

IT engineer who’s always there but you never see him, is a genius with the Ruby rails! He’s in charge of the applications interacting with our platform API: order viewing maps, sending of sms to clients…

Juan Escudero

IT engineer who’s never there but when he is, you can really see him! He’s a master in database security and architecture, because handling more than 2.000 products is not easy.

Carlos Solana

IT engineer, Ruby Programmer and expert in liquid! As the kitesurfer he is, he wants us to sell kites and boards but, boy! You are already such hard work that there’s no time left for new projects. He is responsible for the front-end, for what you are looking at!

Pedro Sánchez

He’s in all the meetings and in all the planes. If you don’t see him once a week in the airport is because he’s on holidays. He plans and monitors strategic agreements with providers and with big account clients (financial institutions, telephone operators, pharmaceutical laboratories). Yes, we also sell to the employees of big companies through a tailor made program.

Sumit Garg

He’s the master of saints. He’s the bridge between freak ideas to freak coders. While being a great engineer, he acts more as a translator than a pure coder. Who knows how to transfer an idea to a coder without having tons of maybes? He knows!

We express our gratitude to Caroline Schnapp for her patience and constant wholehearted support!